Daniel Gross on the creative process of Swedish House Mafia

Daniel Gross on twitter:

Video of Swedish House Mafia making one of the most successful songs of the last decade reminds me of how Apple designs —

A torrent of ideas plus very fast editorial decisions.

To which Luke Rocksalt responded:

You should watch their documentary “Leave the World Behind”. It shows them renting a super expensive house on the Gold Coast for a weekend to come up with their greatest hit, “Don’t You Worry Child”

And Cory Jarrel added:

Thanks for sharing this. Here’s the full video featuring 2010’s Ultra performance

In Towards Greatness
Tagged with Creative Process · Swedish House Mafia · Daniel Gross
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