#Marketing

Tag

• Patrick McKenzie on crafting a narrative for decisionmakers then solving backwards to the artifacts that would create it
  “Write about things you would have found surprising 5 years ago in a way that you would have found maximally compelling”
• Patrick McKenzie on how he “discovered” his online brand
  Stats and what people were telling him pointed to a comparative advantage on the joining of marketing and engineering
• Patrick McKenzie’s anecdotes about finding and joining online communities
  @patio11 tells examples of finding where “your audience” meets online and gradually injecting yourself in there