Daniel Gross on the similarities of Swedish House Mafia’s creative process and Apple’s design process

Daniel Gross tweeted:

Video of Swedish House Mafia making one of the most successful songs of the last decade reminds me of how Apple designs.

A torrent of ideas plus very fast editorial decisions.

Cory Jarrel responded linking to the full video:

Thanks for sharing this. Here’s the full video, [also] featuring [parts of their] 2010 [WMC / Ultra Music Festival] performance:

Another video from the same period is:

Luke Rocksalt also commented that:

You should watch their documentary “Leave the World Behind”. It shows them renting a super expensive house on the Gold Coast for a weekend to come up with their greatest hit, “Don’t You Worry Child

So here’s a clip from the documentary:

Incidentally, Swedes are legendary for their contributions to pop music. See, for instance, the work of Max Martin and Shellback.


Category  Creative Process
Tags  Apple · Swedish House Mafia · Daniel Gross