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Apple
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- Horace Dediu on how the iPhone might be solving the innovator dilemma
It delivers things that nobody asks for but then everybody wants; avoids things that a few demand but most won’t use - Daniel Gross on the similarities of Swedish House Mafia’s creative process and Apple’s design process
“A torrent of ideas plus very fast editorial decisions” - Horace Dediu thinking out aloud about the Apple Glasses
“Don’t force people into new behaviors, nor new aesthetics. Give users many options. Make a quantum leap in usability” - Horace Dediu on how Apple is usually not a first mover
“Apple doesn’t actually firmly launch something until +2% of the market has been already explored through products sold” - Horace Dediu on how Apple does beta testing
“Short-distance LiDAR might become a core technology for AR. So they’re putting it into an iPad almost as a beta test” - Horace Dediu on Apple Silicon as a source of competitive advantages for Apple
How hard it’d be for Microsoft or Google or Huawei to, without custom silicon, to develop new ideas in wearables or AR? - Steve Jobs pitching the App Store
In 2008 Steve Jobs explained, in a eerily prescient way, how big of a deal the App Store was